Earlier this month, nearly 20 journalists from the Romanian central media came to the Schweighofer Group’s headquarters in Vienna, from the most relevant TV channels and publications, in terms of both audience and content quality.
In the welcoming milieu of the impressive buildings that host the company’s headquarters, journalists spent almost a full day with the Holzindustrie Schweighofer management. The managers’ presentations, as well as free discussions over coffee breaks, offered natural circumstances to talk about the opportunities and challenges of this year, but also for offering clues to the company’s strategic approach for 2019. Discussions got even more dynamic in the context of the presentation of the measures for a sustainable and transparent wood industry in Romania, journalists demanding details and clarifications about illegal logging, what Schweighofer does to discourage and eradicate this phenomenon, statistics and comparisons with neighboring markets, etc. Timflow, the application monitoring log transports to Schweighofer sawmills, was the focus of much discussion, especially for journalists who did not yet know the application.
The agenda of the talks was also the 1 million seedlings reforestation project, Tomorrow’s Forest, but also a presentation on the potential and possible applications of green energy (biomass) in rural areas in Austria. Both themes got the attention of journalists, the first by the scale and sustainability of the project, the second by the power to generate solutions for Romania, taking as a model case studies from Austria.
In a generous, spring-like sunshine, there followed by a stroll through the smart city of the future, Seestadt Aspern. Considered one of the largest urban projects in Europe, it is a giant project in the immediate vicinity of Vienna, which will, by 2028, be home to more than 20,000 inhabitants.
On the next day a visit to the woods followed, and to a log yard in a forest near Vienna, excellently received by journalists, as the weather kept again with the organizers. There was a quick review by forestry experts of the transport and marketing of wood in Austria, articulated around key figures and improved by questions from journalists who insisted on procedures in order to see how Austria avoids the phenomenon of illegal logging.
One of the most important elements of this information trip was the content generated in the central media in Romania - we give you some of the most interesting ones: Newsweek; Bursa; Romania Liberă; B1 TV; Focus Energetic; debizz; Criteriul Financiar. [Romanian only]
